Analyst Report: Williams-Sonoma, Inc.



Williams-Sonoma Inc. is a leading specialty retailer of products for the home. The San Francisco-based company operates 530 retail stores under the Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Rejuvenation nameplates, including 20 stores in Canada, 19 stores in Australia and 2 in the UK. WSM has franchises in the Middle East, the Philippines, Mexico, South Korea and India. The company operates e-commerce websites and direct-mail catalogs that allow shoppers to purchase products from these brands plus Mark and Graham. The company has outlet stores that are included in the store count above. In fiscal 2023, e-commerce revenues accounted for 66% of the company’s $8.7 billion in sales. The total selling area was about 4 million square feet. The average store was 10,200 SF with the flagship brand averaging 6,600. The company’s fiscal year ends on the Sunday closest to January 31. The current fiscal year ends on January 28, 2024.

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