If you want to check out one of the truly great internet marketing scams, take a look at the website of the Concealed Carry Association of America, an outfit started by a guy named Tim Schmidt who developed something called ‘tribal marketing’ which entices people to join (and spend money) on websites promoting the idea that membership is a very special kind of thing.
And what’s more special than believing you’re fulfilling God’s work by walking around armed? Tim’s CCAA website gets a membership ‘retention’ rate three times longer than the average membership website, and the longer the members hang around, the more they’ll spend.
And believe me, there’s plenty to buy, including books, videos, clothing, gifts and novelty items, and all sorts of other stuff. Next month you can go down to Fort Worth and enjoy a fun-filled three days at the annual CCAA trade show, which includes a live-fire range where you can bang away with real guns and a guest appearance by none other than the prancing master, Colion Noir.
When I say that CCAA is a ‘scam,’ it’s not because you don’t get anything for your membership fee. To the contrary, you get a slick magazine, a pretty decent personal liability insurance policy, a newsletter and, of course, a nice decal to stick on the window of your car. But no matter what CCAA gives you for joining, the real reason it’s a scam is because there’s simply no truth (as in none) that walking around with a gun makes you safe. I didn’t say that you might be a little safer; I didn’t say there was a chance that carrying a gun made you safe, I said there is absolutely no proof whatsoever that you will be safe or safer if you carry a gun.
I know, I know, examples abound about all these armed citizens who pulled out a gun and chased the bad guy away. There’s only one little problem; all these armed citizens who engaged in what we call defense gun use (DGU) don’t really exist. Gun-nut Nation still cites Gary Kleck’s 1993 survey conducted which pegged yearly DGU’s at maybe 2 million and maybe more. Funny, but the same folks who promote this survey never seem to mention the study Kleck published in 2004 where he couldn’t find any difference in outcomes for resisting crime by crime victims who didn’t use guns.
If you want to attempt a serious and honest look at whether guns keep us all that safe, I suggest you take a look at the article just published by Julie Mack, who interviewed law enforcement officials in Michigan’s 15 most populated counties asking them whether they knew of any DGUs in their jurisdictions, and “most officials could not cite a single incident in their jurisdiction within the past 12 months.” Now this doesn’t mean that the cops are necessarily opposed to concealed carry (CCW); in fact Detroit’s chief, James Craig, is an outspoken and ardent supporter both of CCW and of Donald Trump. But being in favor of CCW and knowing that an armed citizen prevented a crime just aren’t the same.
Undaunted by their inability to actually validate the ‘widespread’ occurrence of DGUs, Gun-nut Nation has fallen back on the notion that the increase in CCW licenses, estimated at roughly 14 million nationwide, has been a significant factor in the continued decline of violent crime. Once again, the research shows that this rationale for spreading the gospel of concealed-carry simply isn’t true.
Want to play cowboy, walk around with a gun and pretend you’re in Dodge City, you go right ahead. But Dodge City experienced, at best, two murders each year and Dodge City banned guns in the 1870s, a law that was strictly enforced by lawmen like Wyatt Earp. I don’t know a single man, including myself, who didn’t have a Roy Rogers revolver when he was a kid. But I grew up and some of my Gun-nut friends might think of growing up too.
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