Tips for Marketing or Selling an Invention

Business Health Tech

New York (Reuters) –

1. You have to make sure that your idea something new.
2. You need to secure your intellectual property rights and make your idea semi-protected. Unless you have embodied the implementation in hardware or code, you have a concept which may or may not be fully protect-able.
3. A lot of companies will refuse to sign an NDA to limit the possibility of future litigation should they “infringe” your idea. Having a good intellectual property attorney is a good idea.
4. Adjust your expectations. Not all ideas are worth a million dollars and many do not live up to their creators’ expectations all the time.
5. If business is impossible around this single idea, you may need to settle for selling or leasing the intellectual property rights with yourself attached as a developer/demonstrator under the terms and conditions of sale.
6. You may wish to create a business plan around the idea, but this is a speculative venture and may actually limit your personal involvement if the company feels that they do not need the additional cost burden of another employee to implement the idea.

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