L’Oreal looks to make a splash on the Seine

L’Oreal looks to make a splash on the Seine

PARIS (Reuters) – Boat traffic on the Seine came to a standstill on Sunday to make way for a floating runway featuring movies stars and models in an extravaganza orchestrated by cosmetics company L’Oreal to coincide with Paris Fashion Week. Luxury clothing brands from Chanel to Kering’s Gucci have for years picked increasingly elaborate settings…

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